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Based in New Delhi NCR

Current role Lead News Editor, Mirror Now

Also runs Plug In Communication

About

Thirteen years of getting it on air, on time, and right.

Kshitiz Kataria is a senior digital news editor at Times Network in New Delhi, currently serving as Lead News Editor for the Mirror Now Video Team — a role he's held since May 2025. He brings more than thirteen years of broadcast and digital journalism experience, with particular depth in video editorial strategy, AI-integrated newsroom workflows, and growing news brands on social platforms.

His path through Indian news television runs through some of the country's most recognisable newsrooms: ANI (a Reuters partner agency), News-X, WION, Editorji, and Times Now — first as a correspondent conducting celebrity and field interviews, later as a senior producer and deputy news editor leading teams of writers and editors through breaking news and entertainment coverage alike.

Alongside the newsroom, he is the founder of Plug In Communication, a full-service PR, digital marketing, AV production and events agency based in the Delhi–Noida belt, where he builds brand strategy and campaigns for clients spanning technology, education and consumer goods. He also writes and builds for independent publications — The Yellow Boom and The Law Monitor — and keeps a long-running interest in Indian infrastructure, geopolitics, and the business of live events.

The Rundown

Career, in order of broadcast.

2025—

Lead, News Editor — Video Team · Mirror Now (Noida)

Leading editorial direction for Mirror Now's video desk: rundowns, supers, voiceover scripts and promo cuts across breaking geopolitical coverage and long-form explainers.

May 2025 — Present

2022—25

Deputy News Editor, Video Team · Times Now (Noida)

Led a team of 20 news producers and editors; identified trending stories and assigned coverage; conceptualised special shows and promos; played a central role in Snapchat growth and the launch of an AI-based video platform; ran training workshops and worked closely with marketing on branded content.

December 2022 — May 2025

2018—22

Senior Content Writer, Head of Entertainment · Editorji

Managed news, entertainment and lifestyle content; wrote breaking news text and produced packages from 40 seconds to 3 minutes; worked on special shows and long-form video; built a network of freelance stringers; selected top stories for app and web placement.

August 2018 — October 2022

2017—18

Senior Producer · WION

Managed a team of five news writers; assigned and monitored coverage of politics, entertainment and general news; conducted interviews; edited and wrote news packages and coordinated with video editors on production.

November 2017 — July 2018

2016—17

Senior Correspondent, Entertainment Lead (Mumbai) · News-X

Conducted celebrity interviews alongside daily political and general news coverage; wrote and copy-edited packages; coordinated production with editors and the Delhi bureau.

October 2016 — February 2017

2015—16

Correspondent (Mumbai) · Times Now

Interviewed numerous prominent figures across entertainment and public life; collaborated across teams to cover major events; scripted daily bulletin packages and weekend specials; filed phonos and live reports.

July 2015 — October 2016

2014—15

News Producer / Reporter (Noida) · News-X

Scripted and produced daily news packages; covered events and conducted interviews; delivered studio and outdoor live reports; ensured seamless delivery of the daily half-hour show.

February 2014 — June 2015

2013—14

News Desk · ANI (a Reuters partner agency)

Authored news content for the Reuters Asia page; assisted in producing multimedia news packages; conducted field reporting for special stories. His first newsroom byline.

March 2013 — February 2014

Education

Two degrees, one beat.

LAW2019 — 2022

Bachelor's of Law, LLB (PG)

Chaudhary Charan Singh University

J&MC2010 — 2013

Bachelor of Journalism & Mass Communication

Guru Gobind Singh Indraprastha University, New Delhi

Skills & interests

What the job actually runs on.

Editorial expertise Leadership Digital media strategy Interviewing Research & investigation Writing & editing Time management Adaptability Communication

Off the clock: sports, yoga, reading, cinema, and travel.

Beyond the newsroom

Founder, Plug In Communication.

FOUNDERDelhi / Noida · Ongoing

A full-service PR, digital marketing, AV production and events agency — built and largely run independently.

What it does

Brand strategy, PR, digital campaigns, audio-visual production and live event execution for clients across technology, education, retail and consumer brands — from concept and pitch deck through to on-ground delivery.

Recent work on the books

A brand strategy and website build for a Vastu/astrology consultancy; an SMB campaign pitch for an Apple MacBook line; a legacy-migration campaign for Microsoft; a printer campaign for Sharp; an admissions outreach deck for SRM Institute; a cloud channel-partner event in Jakarta for Huawei; a motorcycle dealership activation series in Gurgaon for Suzuki; and an MWC Barcelona 2027 engagement strategy for Tech Mahindra.

Independent media

Building the mastheads himself.

NEWSIndependent

The Yellow Boom

An independent Indian digital news publication, built with a full PHP/MySQL backend, a Telegram-based AI newsroom agent, and Supabase authentication.

LEGALIndependent

The Law Monitor

A dedicated legal news and analysis website, drawing on his own LLB background to anchor coverage of Indian law and policy.

CONCEPTIn development

Newz+

A journalist–creator management company concept, developed into a full investor pitch deck with actuarial financial modelling.

CONCEPTExplored

CtrlShyft

A career safety-net concept for Indian professionals, scoped with a full go-to-market and regulatory blueprint — IRDAI licensing, a B2B2C model, and actuarial pricing.